Patricia, the ESOMAR UK rep, approached me with the idea, one drizzly summer day, of an event celebrating the successful careers of formidable women in our industry. Almost apologetically, she explained it grew from a selfish desire to understand how to create such a successful career, with all the pitfalls that come from being a [...]
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Following on from my last blog that asked the (rhetorical) question “Following sport: what’s the point?” I was keen to understand more about how watching sport on TV could generate a physiological response. To understand extremes, I needed a sporting event where I had a vested emotional interest and time to measure some basic indicators [...]
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