In the build-up to the general election on 12th December, you may have heard pollsters and reporters talking about a new-fangled statistical technique called MRP. You might even have heard that this stands for Multi-level Regression and Poststratification, and thought, that sounds complicated. Well, you’re right: it is. Nevertheless, I’ll do my best to explain [...]
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Now it’s December it’s acceptable to talk about Christmas…right? I’m one of those people who can listen to Christmas music at any point in the year, so when it comes to the Christmas ads, I’m like a kid at, well, Christmas. Having worked in research for several years my Christmas ad goggles have changed. It [...]
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