Here at Relish we’ve been pontificating over perceptions and misperceptions; mainly driven by our Head of Analytics being gifted The Perils of Perception by Bobby Duffy, with said book being added to our Relish library and discussed at length internally. There is so much to unpack when considering perception versus reality or even perception versus [...]
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Toby Matthewson has joined Relish in a newly created role of Head of Innovation and Strategy in their London office. Toby is also a member of the company’s management team. In line with Relish’s growth ambitions, Toby’s mission will be to build the agency’s innovation, strategy and consultancy offerings, enhance their international presence and develop [...]
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A perennial question we’re asked is, what truly drives the metrics I care about? What do I need to change in order to maximise satisfaction, recommendation, appeal, and so on? Is it the taste, or the quality of ingredients? Perceptions of value, or of ease? Unfortunately, this is a question more standardised quantitative research techniques [...]
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Often when we are making a decision, our unspoken behaviour can suggest more than what we may be able to verbalise. With eye tracking, we can understand the subconscious aspects of our behaviour. Within consumer research, clients are constantly looking for new and exciting ways to understand the effectiveness, likeability or usability of their products/software. [...]
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We live in a world where things happen quickly. This impacts what we want and what we expect (from brands, others and ourselves). We value rewards more, when they are obtained immediately and so instant gratification is more powerful short-term than delayed gratification. We gain instant feedback from our devices, because we’re constantly plugged in [...]
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In an environment where media budgets have been gradually shifting to digital content (in all its myriad of forms), it’s important we’re able to offer truly actionable solutions to our clients that measure the effectiveness of their online advertising. Any actionable solution worth its salt needs to recognise the unique characteristics underpinning digital content – [...]
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Semiotics is part of everything that is around us, affecting consumers and the decisions they make both consciously and subconsciously. We all know the basic principles … whether we are aware of it or not. Whilst some category cues and codes are ingrained as key indicators, others are continuously evolving and changing, spanning from lapsed [...]
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