We’re talking about

The chasm between humans and machines is rapidly growing closer at a speed that most in the insight industry don’t appreciate.

With the toy industry flagging in 2018, the category saw a further slump at the end of last year, with sales dropping by 6% for the second year in a row.

As researchers, we pride ourselves on getting to know our client’s worlds and immersing ourselves in their business … having a nosey personality certainly helps! It is when moderating that us researchers are truly in our element.