We get customers

We deliver the insights needed to win and keep customers.

Our exciting and innovative approaches, combined with our rich cross-category experience help our clients develop strong growth strategies.

We get customers

Our work brings you the results needed to win and keep customers. We blend innovative approaches with our rich cross-category experience. Our team has a deep understanding of what drives buying decisions which we bring to every project we undertake. We deliver insights with flavour.

Building a loyal customer base

Audience understanding – to acquire new customers/subscribers

Developing and refining your offer, service, or products – to both attract new and retain current customers

Enhanced brand experiences – to increase the value of your customers

Communication development and optimisation – to ensure your messages are inspiring brand affinity

Building a loyal customer base

Helping you to win new customers is our focus. We help drive successful acquisition strategies for subscription, contract or membership business models. Driven by data and insight, we specialise in the four key drivers of commercial value:

Audience understanding
– to acquire new customers/subscribers

Developing and refining your offer, service, or products
– to both attract new and retain current customers

Enhanced brand experiences
– to increase the value of your customers

Communication development and optimisation
– to ensure your messages are inspiring brand affinity

We get customers

Relish delivers a richer understanding of customers’ needs. Our team understands that in the future, customer retention will become an even greater priority. Relish’s range of insight approaches helps their clients focus on building greater loyalty and engagement, increasing spend and ultimately yielding higher ARPU. At the same time, our model and tool kit of approaches is honed to also be able to identify the levers that attract prospects to explore and engage with your brand.

Brand & communications tracking
Creative optimisation clinics
Big qual

Segmentation
Usage & attitudes
Persona profiling
Customer closeness programmes

Onboarding
Customer journey mapping
Optimising user experiences
Customer experience tracking

Innovation workshops
Proposition frameworks
Decision hierarchies
Pricing optimisation

Today’s purchase models / journeys are rarely static. They are increasingly complex and dynamic.
Relish’s suite of approaches identify the many routes to conversion, the factors that contribute to churn, and the factors that drive brand loyalty.

In the subscription/recurring revenue category, the purchase journey rarely has a final destination. While signing up to a brand/product/service we are constantly exposed to competitors’ offers driving a constant state of exploration …

We help put customers at the heart of these great brands...

DRIVEN BY OUR VALUES

We are curious - about your business and your subscribers, and how we can help you to grow. Our inquisitive minds keeps us up to date with relevant trends in the subscription model marketplace, and in your category.

We are brave – we’re not afraid to challenge your brief in our determination to deliver the results you need. We also challenge ourselves - always ensuring our suggestions and recommendations deliver results.

And we are genuine – we will speak plain-truths – we’re motivated by our mutual success. Our clients tell us they love working with us as we’re dedicated, passionate and great to work with

SUBSCRIPTION SPOTLIGHT

We have been talking to experts within the industry to get their views on the shifting tides of subscription services, what works, what doesn’t, and where we’re heading in the future.

Subscription Spotlight

Bold Bean Co.

02:45

Bike Club

07:47

CLIENT TESTIMONIALS

Relish have a very high standing here at EDF as producers of quality research with actionable insights, both qualitatively and quantitatively, often to challenging timelines. Their servicing is excellent and their output presented in a way that lands the key take-outs among decision-makers. But it is their proactivity in exploring avenues not considered and their creativity in discovering fresh perspectives that sells them as a smaller agency who truly care about your project. A hidden gem in a cluttered market.

We love working with Relish. They are super responsive, offer great value for money and always bust a gut to get work done for us – often at incredibly short notice – as is the way. Monique, Kajel and Dane are excellent moderators in their own right and we have relied on them on numerous occasions this year to switch on quick turnaround online depths for us to inform seasonal and food campaigns within Tesco. The latest piece we did together, a cultural and script evaluation, was world class insight. Our ad agency commented that it was the best debrief they have ever seen and we agreed. Absolutely fantastic and I wouldn’t hesitate to recommend the team.

Of all the research agencies we use your slides and presentations are not just the most visually engaging but that they are also really accessible and easy to interpret. The outputs have given us really useful insights to help build on the base of values we already have in what purchasers want in a health cover provider to elevate the positioning of our proposition.

Relish are a highly credible and trustworthy agency who always deliver insight driven recommendations that align with our business ambitions. Over the last 8 years we’ve worked with them across our categories and brands delivering successful projects that have truly influenced our decision making. Their understanding of our business and categories coupled with their research expertise has made them a trusted partner with a strong reputation amongst internal stakeholders. In particular their ability to deliver innovation research, from consumer co-creation to product exploration has added huge amounts of value to our thinking and new product development. They are thoughtful, collaborative and passionate people we thoroughly enjoy working with!

Relish are my go-to partners for all things research. Since joining IPN 4 years ago, they’ve delivered fantastic insight from both qualitative and quantitative studies. I love their ability to challenge our thinking to ensure we use the right research and ask the right questions to deliver insight that helps make strategic decisions. I believe we’re onto a winner with our new brand tracking survey in which their collaborative and inquisitive nature allowed us to build a custom purchase funnel which addresses each stage of the customer journey brilliantly. I’d definitely recommend working with the team at Relish.

Simon Thompson

Managing Director

I RELISH…

My passport
Friends & family
Clear blue water
A summertime BBQ
The thrill of sport

Monique Drummond

Founder

I RELISH…

Woodland walks
Foraging for mushrooms
My children being home
Creating summer salads
Being busy/being lazy

Katie Rodney-Smith

Finance Director

I RELISH…

Time with family
Family dog walks
Snow and skiing
A good glass of wine
Lots of exercise

Huw Williams

Dir. of Strategy and Partnerships

I RELISH…

Spending time with my family
Photographing wild animals
Listening to live music
Reading a great book
All the chocolate!

Oliver Farr

Insight Director

I RELISH…

The Glasgow Warriors
Warm beer
A purely struck 1 iron
Our gorgeous cats
80s music stations

Abbie Mears

Field & Operations Director

I RELISH…

Super-Hosting
Baking
A job well-done
Family
Food beginning with Ch

Kajel Kumar

Insight Director

I RELISH…

Cuddling my children
Getting lost in a book
The 90’s
Fish & Chip Fridays
The changing seasons

Jo Mason

Insight Director

I RELISH…

Calm
Cake
A good book
Warm sunshine

Carol Wale

Insight Director

I RELISH…

Good food in good company
My kids laughter
Balmy summer evenings
Early morning runs
The sea air

Amy Smyth

Insight Director

I RELISH…

Sunny days
The first coffee of the day
Trail running
My children’s energy
and curiosity
Life’s possibilities

Adam Curtis

Insight Director

I RELISH…

Family life
Sport, especially American Football
The great outdoors
Secret social spots
The power of the mind

Tamara M’Bazbaz

Insight Director

I RELISH…

My dog
A good book
The Rolling Stones
Baking
Breakfast for dinner

Phil Halliwell

Insight Director

I RELISH…

Being handed a new cricket ball
Learning something new
Long train journeys
A great martini
Bad romantic comedies

Gemma Langley

Account Director

I RELISH…

Seaside on frosty days
TV Box set marathons
Watching Formula 1
Playing my drum kit
Live music

Dane Mortimer

Account Director

I RELISH…

Being lost in Netflix
Over-exuberant cooking
New holiday spots
Chilled weekends
Electrifying sport

Lisbeth Chilcott

Account Director

I RELISH…

Laughing ’til it hurts
Dancing in the kitchen
Singing my heart out
Being by the sea
A big blue sky

Katie Firth

Senior Insight Manager

I RELISH…

Big Sunday breakfasts
A good gin and tonic
Lights at Christmas
Trips to the beach
Learning new recipes

Megan Hammersley

Senior Insight Executive

I RELISH…

Vegan cooking
Live sport
Bluebird skiing
Discovering new music
Espresso martinis

Becky Sullivan

Field & Operations Manager

I RELISH…

True Crime documentaries
An ice cold can of diet coke
Sunny Autumn mornings
Cuddles with my cats
Bubble baths

Maine Charlton

Community Manager

I RELISH…

Animal care
Forest walks
Creative endeavours
Medical history
Fun tea flavours

Ryan Gaffney

Videographer

I RELISH…

Films
Design
Ancient History
Chocolate
Barry’s Gold Blend

Marta Cortes

Insight Executive

I RELISH…

Everything coconut
Exploring new places
Brunch
A good book
Walking in the rain

Monique Drummond (Founder)

I RELISH...

Woodland walks
Foraging for mushrooms
My children being home
Creating summer salads
Being busy/being lazy

Simon Thompson (Managing Director)

I RELISH...

My passport
Friends & family
Clear blue water
A summertime BBQ
The thrill of sport

Katie Rodney-Smith (Financial Director)

I RELISH...

Time with family
Family dog walks
Snow and skiing
A good glass of wine
Lots of exercise

Oliver Farr (Insight Director)

I RELISH...

The Glasgow Warriors
Warm beer
A purely struck 1 iron
Our gorgeous cats
80s music stations

Phil Halliwell (Insight Director)

I RELISH...

Long train journeys
Handed a new cricket ball
Learning something new
A great martini
Bad romantic comedies

Abbie Mears (Field & Operations Director)

I RELISH...

Super-Hosting
Baking
A job well-done
Family
Food beginning with Ch

Danielle Todd (Insight Director)

I RELISH...

Countryside fresh air
Full-bodied red wine
Feminist revolution
Post-apocalyptic books
Being kind and useful

Jo Mason (Insight Director)

I RELISH...

Calml
Cake
A good book
Warm sunshine

Gemma Langley (Account Director)

I RELISH...

Seaside on frosty days
TV Box set marathons
Watching Formula 1
Playing my drum kit
Live music

Greg Rendell (Analytics Director)

I RELISH...

My unestablished but aspiring garden
Ambitious and uninformed carpentry projects
Bristol Rovers Football Club
Cold pints of Pale Ale
Asian cooking

Carol Wale (Insight Director)

I RELISH...

My kids laughter
Balmy summer evenings
Good food in good company
Early morning runs
The sea air

Kajel Kumar (Insight Director)

I RELISH...

Cuddling my daughter
Getting lost in a book
The 90’s
Fish & Chip Fridays
The changing seasons

Dane Mortimer (Account Director)

I RELISH...

Being lost in Netflix
Over-exuberant cooking
New holiday spots
Chilled weekends
Electrifying sport

Lisbeth Chilcott (Account Director)

I RELISH...

Laughing ’til it hurts
Dancing in the kitchen
Singing my heart out
Being by the sea
A big blue sky

Bradley Bain (Senior Insight Manager)

I RELISH...

That first cup of coffee
A fresh sheet of ice to skate on
Late summer nights
Seinfeld reruns
A dog’s sense of time

Oretia Peart (Account Director)

I RELISH...

Music
Travelling
Nature
Exploring new cultures
Appleton Estate rums

Katie Laws (Insight Manager)

I RELISH...

Big Sunday breakfasts
A good gin and tonic
Lights at Christmas
Trips to the beach
Learning new recipes

Amy Burbage (Senior Insight Executive)

I RELISH...

Music festivals
Prosecco
Lazy Sundays
Weekend city breaks
Sunny holidays

Marta Cortes (Insight Executive)

I RELISH...

Ryan Gaffney (Videographer)

I RELISH...

Films
Design
Ancient History
Chocolate
Barry’s Gold Blend

Anthony Higgins (Office Assistant)

I RELISH...

Summer heatwaves
Spicy food
Exploring new places
A weekend of sport
Spontaneous trips out

Becky Sullivan (Field & Operations Manager)

I RELISH...

Monique Drummond (Founder)

I RELISH...

Woodland walks
Foraging for mushrooms
My children being home
Creating summer salads
Being busy/being lazy

Simon Thompson (Managing Director)

I RELISH...

My passport
Friends & family
Clear blue water
A summertime BBQ
The thrill of sport

Katie Rodney-Smith (Financial Director)

I RELISH...

Time with family
Family dog walks
Snow and skiing
A good glass of wine
Lots of exercise

Oliver Farr (Insight Director)

I RELISH...

The Glasgow Warriors
Warm beer
A purely struck 1 iron
Our gorgeous cats
80s music stations

Phil Halliwell (Insight Director)

I RELISH...

Long train journeys
Handed a new cricket ball
Learning something new
A great martini
Bad romantic comedies

Abbie Mears (Field & Operations Director)

I RELISH...

Super-Hosting
Baking
A job well-done
Family
Food beginning with Ch

Danielle Todd (Insight Director)

I RELISH...

Countryside fresh air
Full-bodied red wine
Feminist revolution
Post-apocalyptic books
Being kind and useful

Jo Mason (Insight Director)

I RELISH...

Calml
Cake
A good book
Warm sunshine

Gemma Langley (Account Director)

I RELISH...

Seaside on frosty days
TV Box set marathons
Watching Formula 1
Playing my drum kit
Live music

Greg Rendell (Analytics Director)

I RELISH...

My unestablished but aspiring garden
Ambitious and uninformed carpentry projects
Bristol Rovers Football Club
Cold pints of Pale Ale
Asian cooking

Carol Wale (Insight Director)

I RELISH...

My kids laughter
Balmy summer evenings
Good food in good company
Early morning runs
The sea air

Kajel Kumar (Insight Director)

I RELISH...

Cuddling my daughter
Getting lost in a book
The 90’s
Fish & Chip Fridays
The changing seasons

Dane Mortimer (Account Director)

I RELISH...

Being lost in Netflix
Over-exuberant cooking
New holiday spots
Chilled weekends
Electrifying sport

Lisbeth Chilcott (Account Director)

I RELISH...

Laughing ’til it hurts
Dancing in the kitchen
Singing my heart out
Being by the sea
A big blue sky

Bradley Bain (Senior Insight Manager)

I RELISH...

That first cup of coffee
A fresh sheet of ice to skate on
Late summer nights
Seinfeld reruns
A dog’s sense of time

Oretia Peart (Account Director)

I RELISH...

Music
Travelling
Nature
Exploring new cultures
Appleton Estate rums

Katie Laws (Insight Manager)

I RELISH...

Big Sunday breakfasts
A good gin and tonic
Lights at Christmas
Trips to the beach
Learning new recipes

Amy Burbage (Senior Insight Executive)

I RELISH...

Music festivals
Prosecco
Lazy Sundays
Weekend city breaks
Sunny holidays

Marta Cortes (Insight Executive)

I RELISH...

Ryan Gaffney (Videographer)

I RELISH...

Films
Design
Ancient History
Chocolate
Barry’s Gold Blend

Becky Sullivan (Field & Operations Manager)

I RELISH...

Monique

I RELISH...

Woodland walks
Foraging for mushrooms
My children being home
Creating summer salads
Being busy/being lazy

Simon

I RELISH...

My passport
Friends & family
Clear blue water
A summertime BBQ
The thrill of sport

Rebecca

I RELISH...

My son’s one-liners
Wonders of nature
Acts of kindness
Eyes on the ocean
Honesty and positivity

Katie RS

I RELISH...

Time with family
Family dog walks
Snow and skiing
A good glass of wine
Lots of exercise

Ryan

I RELISH...

Films
Design
Ancient History
Chocolate
Barry’s Gold Blend

Joe

I RELISH...

Foreign train travel
My son’s bedtime story
Late night singalongs
Novels
Cooking together

Ollie

I RELISH...

The Glasgow Warriors
Warm beer
A purely struck 1 iron
Our gorgeous cats
80s music stations

Abbie

I RELISH...

Super-Hosting
Baking
A job well-done
Family
Food beginning with Ch

Kajel

I RELISH...

Cuddling my daughter
Getting lost in a book
The 90’s
Fish & Chip Fridays
The changing seasons

Monique

I RELISH...
Woodland walks, Foraging for mushrooms, My children being home, Creating summer salads, Being busy/being lazy

Simon

I RELISH...
My passport, Friends & family, Clear blue water, A summertime BBQ, The thrill of sport

Rebecca

I RELISH...
My son’s one-liners, Wonders of nature, Acts of kindness, Eyes on the ocean, Honesty and positivity

Katie RS

I RELISH...
Time with family, Family dog walks, Snow and skiing, A good glass of wine, Lots of exercise

Ryan

I RELISH…
Films, Design, Ancient History, Chocolate, Barry’s Gold Blend

Joe

I RELISH…
Foreign train travel, My son’s bedtime story, Late night singalongs, Novels, Cooking together

Ollie

I RELISH...
The Glasgow Warriors, Warm beer, A purely struck 1 iron, Our gorgeous cats, 80s music stations

Abbie

I RELISH...
Super-Hosting, Baking, A job well-done, Family, Food beginning with Ch

Kajel

I RELISH...
Cuddling my daughter, Getting lost in a book, The 90’s, Fish & Chip Fridays, The changing seasons

We get customers

We get customers

Building a loyal customer base

Building a loyal customer base

We get customers

We help put customers at the heart of these great brands...

SUBSCRIPTION SPOTLIGHT

Subscription Spotlight

Meet our team

Monique’s Relish

Simon's Relish

Katie’s Relish

Ryan's Relish

Jo's Relish

Ollie’s Relish

Abbie's Relish

Kajel’s Relish

Danielle’s Relish

Oretia's Relish

Dane’s Relish

Amy’s Relish

Carol’s Relish

Lisbeth’s Relish

Gemma’s Relish

Katie L’s Relish

Bradley’s Relish

Phils' Relish

Simon Thompson

Monique Drummond

Katie Rodney-Smith

Huw Williams

Oliver Farr

Abbie Mears

Kajel Kumar

Jo Mason

Carol Wale

Amy Smyth

Adam Curtis

Tamara M’Bazbaz

Phil Halliwell

Gemma Langley

Dane Mortimer

Lisbeth Chilcott

Katie Firth

Megan Hammersley

Becky Sullivan

Maine Charlton

Ryan Gaffney

Marta Cortes

What we’re talking about

Get in touch with us

Find out more

Find out more about us and our services

Join our team

Join our team

You can find us at:

Get in touch with us

Find out more

Find out more about us and our services

Join our team

Join our team

You can find us at: