Building bridges with the machines: the future of qual
The chasm between humans and machines is rapidly growing closer at a speed that most in the insight industry don’t appreciate.
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We get customers
We deliver the insights needed to win and keep customers. Â
Our exciting and innovative approaches, combined with our rich cross-category experience help our clients develop strong growth strategies.
We get customers
Our work brings you the results needed to win and keep customers. We blend innovative approaches with our rich cross-category experience. Our team has a deep understanding of what drives buying decisions which we bring to every project we undertake. We deliver insights with flavour.
Building a loyal customer base
Helping you to win new customers is our focus. We help drive successful acquisition strategies for subscription, contract or membership business models. Driven by data and insight, we specialise in the four key drivers of commercial value:
Audience understanding – to acquire new customers/subscribers
Developing and refining your offer, service, or products – to both attract new and retain current customers
Enhanced brand experiences – to increase the value of your customers
Communication development and optimisation – to ensure your messages are inspiring brand affinity
Building a loyal customer base
Helping you to win new customers is our focus. We help drive successful acquisition strategies for subscription, contract or membership business models. Driven by data and insight, we specialise in the four key drivers of commercial value:
Audience understanding
– to acquire new customers/subscribers
Developing and refining your offer, service, or products
– to both attract new and retain current customers
Enhanced brand experiences
– to increase the value of your customers
Communication development and optimisation
– to ensure your messages are inspiring brand affinity
Audience understanding
– to acquire new customers/subscribers
Developing and refining your offer, service, or products
– to both attract new and retain current customers
Enhanced brand experiences
– to increase the value of your customers
Communication development and optimisation
– to ensure your messages are inspiring brand affinity
We get customers
Relish delivers a richer understanding of customers’ needs. Our team understands that in the future, customer retention will become an even greater priority.
Relish’s range of insight approaches helps their clients focus on building greater loyalty and engagement, increasing spend and ultimately yielding higher ARPU.
At the same time, our model and tool kit of approaches is honed to also be able to identify the levers that attract prospects to explore and engage with your brand.
- Brand & communications tracking
- Creative optimisation clinics
- Big qual
- Segmentation
- Usage & attitudes
- Persona profiling
- Customer closeness programmes
- Onboarding
- Customer journey mapping
- Optimising user experiences
- Customer experience tracking
- Innovation workshops
- Proposition frameworks
- Decision hierarchies
- Pricing optimisation
Relish’s latest report on subscriptions and consumer attitudes towards them shows there are 4 key factors that drive retention.
If you want to find out more, you can download the full report here:
We help put customers at the heart of these great brands...
DRIVEN BY OUR VALUES
We are curious - about your business and your subscribers, and how we can help you to grow. Our inquisitive minds keeps us up to date with relevant trends in the subscription model marketplace, and in your category.
We are brave – we’re not afraid to challenge your brief in our determination to deliver the results you need. We also challenge ourselves - always ensuring our suggestions and recommendations deliver results.
And we are genuine – we will speak plain-truths – we’re motivated by our mutual success. Our clients tell us they love working with us as we’re dedicated, passionate and great to work with
SUBSCRIPTION SPOTLIGHT
We have been talking to experts within the industry to get their views on the shifting tides of subscription services, what works, what doesn’t, and where we’re heading in the future.
Subscription Spotlight
CLIENT TESTIMONIALS
Relish have a very high standing here at EDF as producers of quality research with actionable insights, both qualitatively and quantitatively, often to challenging timelines. Their servicing is excellent and their output presented in a way that lands the key take-outs among decision-makers. But it is their proactivity in exploring avenues not considered and their creativity in discovering fresh perspectives that sells them as a smaller agency who truly care about your project. A hidden gem in a cluttered market.
We love working with Relish. They are super responsive, offer great value for money and always bust a gut to get work done for us – often at incredibly short notice – as is the way. Monique, Kajel and Dane are excellent moderators in their own right and we have relied on them on numerous occasions this year to switch on quick turnaround online depths for us to inform seasonal and food campaigns within Tesco. The latest piece we did together, a cultural and script evaluation, was world class insight. Our ad agency commented that it was the best debrief they have ever seen and we agreed. Absolutely fantastic and I wouldn’t hesitate to recommend the team.
Of all the research agencies we use your slides and presentations are not just the most visually engaging but that they are also really accessible and easy to interpret. The outputs have given us really useful insights to help build on the base of values we already have in what purchasers want in a health cover provider to elevate the positioning of our proposition.
Relish are a highly credible and trustworthy agency who always deliver insight driven recommendations that align with our business ambitions. Over the last 8 years we’ve worked with them across our categories and brands delivering successful projects that have truly influenced our decision making. Their understanding of our business and categories coupled with their research expertise has made them a trusted partner with a strong reputation amongst internal stakeholders. In particular their ability to deliver innovation research, from consumer co-creation to product exploration has added huge amounts of value to our thinking and new product development. They are thoughtful, collaborative and passionate people we thoroughly enjoy working with!
Relish are my go-to partners for all things research. Since joining IPN 4 years ago, they’ve delivered fantastic insight from both qualitative and quantitative studies. I love their ability to challenge our thinking to ensure we use the right research and ask the right questions to deliver insight that helps make strategic decisions. I believe we’re onto a winner with our new brand tracking survey in which their collaborative and inquisitive nature allowed us to build a custom purchase funnel which addresses each stage of the customer journey brilliantly. I’d definitely recommend working with the team at Relish.
The team at Relish has a real ability to uncover the true motivations of our supporters and fundraisers, working collaboratively to go beyond surface-level insights to provide us with invaluable understanding.
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Meet our team
Simon Thompson
Managing Director
I RELISH…
- My passport
- Friends & family
- Clear blue water
- A summertime BBQ
- The thrill of sport
Monique Drummond
Founder
I RELISH…
- Woodland walks
- Foraging for mushrooms
- My children being home
- Creating summer salads
- Being busy/being lazy
Katie Rodney-Smith
Finance Director
I RELISH…
- Time with family
- Family dog walks
- Snow and skiing
- A good glass of wine
- Lots of exercise
Huw Williams
Dir. of Strategy and Partnerships
I RELISH…
- Spending time with my family
- Photographing wild animals
- Listening to live music
- Reading a great book
- All the chocolate!
Oliver Farr
Insight Director
I RELISH…
- The Glasgow Warriors
- Warm beer
- A purely struck 1 iron
- Our gorgeous cats
- 80s music stations
Abbie Mears
Field & Operations Director
I RELISH…
- Super-Hosting
- Baking
- A job well-done
- Family
- Food beginning with Ch
Kajel Kumar
Insight Director
I RELISH…
- Cuddling my children
- Getting lost in a book
- The 90’s
- Fish & Chip Fridays
- The changing seasons
Jo Mason
Insight Director
I RELISH…
- Calm
- Cake
- A good book
- Warm sunshine
Carol Wale
Insight Director
I RELISH…
- Good food in good company
- My kids laughter
- Balmy summer evenings
- Early morning runs
- The sea air
Amy Smyth
Insight Director
I RELISH…
- Sunny days
- The first coffee of the day
- Trail running
- My children’s energy
and curiosity - Life’s possibilities
Adam Curtis
Insight Director
I RELISH…
- Family life
- Sport, especially American Football
- The great outdoors
- Secret social spots
- The power of the mind
Phil Halliwell
Insight Director
I RELISH…
- Being handed a new cricket ball
- Learning something new
- Long train journeys
- A great martini
- Bad romantic comedies
Gemma Langley
Account Director
I RELISH…
- Seaside on frosty days
- TV Box set marathons
- Watching Formula 1
- Playing my drum kit
- Live music
Dane Mortimer
Account Director
I RELISH…
- Being lost in Netflix
- Over-exuberant cooking
- New holiday spots
- Chilled weekends
- Electrifying sport
Lisbeth Chilcott
Account Director
I RELISH…
- Laughing ’til it hurts
- Dancing in the kitchen
- Singing my heart out
- Being by the sea
- A big blue sky
Katie Firth
Senior Insight Manager
I RELISH…
- Big Sunday breakfasts
- A good gin and tonic
- Lights at Christmas
- Trips to the beach
- Learning new recipes
Ryan Gaffney
Creative Executive
I RELISH…
- Films
- Design
- Ancient History
- Chocolate
- Barry’s Gold Blend
Marta Cortes
Operations Co-ordinator
I RELISH…
- Everything coconut
- Exploring new places
- Brunch
- A good book
- Walking in the rain
Lara Wisdish
Insights Manager
I RELISH…
- Watching sport
- Befriending cats
- Walks in the countryside
- A sunny beer garden
- Dancing to music
Carli Rossi
Field Manager
I RELISH…
- Cuddling with my cats
- Live music
- Foraging/growing food
- BBQs with friends
- Wild swimming
Monique Drummond (Founder)
I RELISH...
- Woodland walks
- Foraging for mushrooms
- My children being home
- Creating summer salads
- Being busy/being lazy
Simon Thompson (Managing Director)
I RELISH...
- My passport
- Friends & family
- Clear blue water
- A summertime BBQ
- The thrill of sport
Katie Rodney-Smith (Financial Director)
I RELISH...
- Time with family
- Family dog walks
- Snow and skiing
- A good glass of wine
- Lots of exercise
Oliver Farr (Insight Director)
I RELISH...
- The Glasgow Warriors
- Warm beer
- A purely struck 1 iron
- Our gorgeous cats
- 80s music stations
Phil Halliwell (Insight Director)
I RELISH...
- Long train journeys
- Handed a new cricket ball
- Learning something new
- A great martini
- Bad romantic comedies
Abbie Mears (Field & Operations Director)
I RELISH...
- Super-Hosting
- Baking
- A job well-done
- Family
- Food beginning with Ch
Danielle Todd (Insight Director)
I RELISH...
- Countryside fresh air
- Full-bodied red wine
- Feminist revolution
- Post-apocalyptic books
- Being kind and useful
Jo Mason (Insight Director)
I RELISH...
- Calml
- Cake
- A good book
- Warm sunshine
Gemma Langley (Account Director)
I RELISH...
- Seaside on frosty days
- TV Box set marathons
- Watching Formula 1
- Playing my drum kit
- Live music
Greg Rendell (Analytics Director)
I RELISH...
- My unestablished but aspiring garden
- Ambitious and uninformed carpentry projects
- Bristol Rovers Football Club
- Cold pints of Pale Ale
- Asian cooking
Carol Wale (Insight Director)
I RELISH...
- My kids laughter
- Balmy summer evenings
- Good food in good company
- Early morning runs
- The sea air
Kajel Kumar (Insight Director)
I RELISH...
- Cuddling my daughter
- Getting lost in a book
- The 90’s
- Fish & Chip Fridays
- The changing seasons
Dane Mortimer (Account Director)
I RELISH...
- Being lost in Netflix
- Over-exuberant cooking
- New holiday spots
- Chilled weekends
- Electrifying sport
Lisbeth Chilcott (Account Director)
I RELISH...
- Laughing ’til it hurts
- Dancing in the kitchen
- Singing my heart out
- Being by the sea
- A big blue sky
Bradley Bain (Senior Insight Manager)
I RELISH...
- That first cup of coffee
- A fresh sheet of ice to skate on
- Late summer nights
- Seinfeld reruns
- A dog’s sense of time
Oretia Peart (Account Director)
I RELISH...
- Music
- Travelling
- Nature
- Exploring new cultures
- Appleton Estate rums
Katie Laws (Insight Manager)
I RELISH...
- Big Sunday breakfasts
- A good gin and tonic
- Lights at Christmas
- Trips to the beach
- Learning new recipes
Amy Burbage (Senior Insight Executive)
I RELISH...
- Music festivals
- Prosecco
- Lazy Sundays
- Weekend city breaks
- Sunny holidays
Marta Cortes (Insight Executive)
I RELISH...
Ryan Gaffney (Videographer)
I RELISH...
- Films
- Design
- Ancient History
- Chocolate
- Barry’s Gold Blend
Anthony Higgins (Office Assistant)
I RELISH...
- Summer heatwaves
- Spicy food
- Exploring new places
- A weekend of sport
- Spontaneous trips out
Becky Sullivan (Field & Operations Manager)
I RELISH...
Monique Drummond (Founder)
I RELISH...
- Woodland walks
- Foraging for mushrooms
- My children being home
- Creating summer salads
- Being busy/being lazy
Simon Thompson (Managing Director)
I RELISH...
- My passport
- Friends & family
- Clear blue water
- A summertime BBQ
- The thrill of sport
Katie Rodney-Smith (Financial Director)
I RELISH...
- Time with family
- Family dog walks
- Snow and skiing
- A good glass of wine
- Lots of exercise
Oliver Farr (Insight Director)
I RELISH...
- The Glasgow Warriors
- Warm beer
- A purely struck 1 iron
- Our gorgeous cats
- 80s music stations
Phil Halliwell (Insight Director)
I RELISH...
- Long train journeys
- Handed a new cricket ball
- Learning something new
- A great martini
- Bad romantic comedies
Abbie Mears (Field & Operations Director)
I RELISH...
- Super-Hosting
- Baking
- A job well-done
- Family
- Food beginning with Ch
Danielle Todd (Insight Director)
I RELISH...
- Countryside fresh air
- Full-bodied red wine
- Feminist revolution
- Post-apocalyptic books
- Being kind and useful
Jo Mason (Insight Director)
I RELISH...
- Calml
- Cake
- A good book
- Warm sunshine
Gemma Langley (Account Director)
I RELISH...
- Seaside on frosty days
- TV Box set marathons
- Watching Formula 1
- Playing my drum kit
- Live music
Greg Rendell (Analytics Director)
I RELISH...
- My unestablished but aspiring garden
- Ambitious and uninformed carpentry projects
- Bristol Rovers Football Club
- Cold pints of Pale Ale
- Asian cooking
Carol Wale (Insight Director)
I RELISH...
- My kids laughter
- Balmy summer evenings
- Good food in good company
- Early morning runs
- The sea air
Kajel Kumar (Insight Director)
I RELISH...
- Cuddling my daughter
- Getting lost in a book
- The 90’s
- Fish & Chip Fridays
- The changing seasons
Dane Mortimer (Account Director)
I RELISH...
- Being lost in Netflix
- Over-exuberant cooking
- New holiday spots
- Chilled weekends
- Electrifying sport
Lisbeth Chilcott (Account Director)
I RELISH...
- Laughing ’til it hurts
- Dancing in the kitchen
- Singing my heart out
- Being by the sea
- A big blue sky
Bradley Bain (Senior Insight Manager)
I RELISH...
- That first cup of coffee
- A fresh sheet of ice to skate on
- Late summer nights
- Seinfeld reruns
- A dog’s sense of time
Oretia Peart (Account Director)
I RELISH...
- Music
- Travelling
- Nature
- Exploring new cultures
- Appleton Estate rums
Katie Laws (Insight Manager)
I RELISH...
- Big Sunday breakfasts
- A good gin and tonic
- Lights at Christmas
- Trips to the beach
- Learning new recipes
Amy Burbage (Senior Insight Executive)
I RELISH...
- Music festivals
- Prosecco
- Lazy Sundays
- Weekend city breaks
- Sunny holidays
Marta Cortes (Insight Executive)
I RELISH...
Ryan Gaffney (Videographer)
I RELISH...
- Films
- Design
- Ancient History
- Chocolate
- Barry’s Gold Blend
Becky Sullivan (Field & Operations Manager)
I RELISH...
Monique
I RELISH...
- Woodland walks
- Foraging for mushrooms
- My children being home
- Creating summer salads
- Being busy/being lazy
Simon
I RELISH...
- My passport
- Friends & family
- Clear blue water
- A summertime BBQ
- The thrill of sport
Rebecca
I RELISH...
- My son’s one-liners
- Wonders of nature
- Acts of kindness
- Eyes on the ocean
- Honesty and positivity
Katie RS
I RELISH...
- Time with family
- Family dog walks
- Snow and skiing
- A good glass of wine
- Lots of exercise
Ryan
I RELISH...
- Films
- Design
- Ancient History
- Chocolate
- Barry’s Gold Blend
Joe
I RELISH...
- Foreign train travel
- My son’s bedtime story
- Late night singalongs
- Novels
- Cooking together
Ollie
I RELISH...
- The Glasgow Warriors
- Warm beer
- A purely struck 1 iron
- Our gorgeous cats
- 80s music stations
Abbie
I RELISH...
- Super-Hosting
- Baking
- A job well-done
- Family
- Food beginning with Ch
Kajel
I RELISH...
- Cuddling my daughter
- Getting lost in a book
- The 90’s
- Fish & Chip Fridays
- The changing seasons
Monique
I RELISH...
Woodland walks, Foraging for mushrooms, My children being home, Creating summer salads, Being busy/being lazy
Woodland walks, Foraging for mushrooms, My children being home, Creating summer salads, Being busy/being lazy
Simon
I RELISH...
My passport, Friends & family, Clear blue water, A summertime BBQ, The thrill of sport
My passport, Friends & family, Clear blue water, A summertime BBQ, The thrill of sport
Rebecca
I RELISH...
My son’s one-liners, Wonders of nature, Acts of kindness, Eyes on the ocean, Honesty and positivity
My son’s one-liners, Wonders of nature, Acts of kindness, Eyes on the ocean, Honesty and positivity
Katie RS
I RELISH...
Time with family, Family dog walks, Snow and skiing, A good glass of wine, Lots of exercise
Time with family, Family dog walks, Snow and skiing, A good glass of wine, Lots of exercise
Ryan
I RELISH…
Films, Design, Ancient History, Chocolate, Barry’s Gold Blend
Films, Design, Ancient History, Chocolate, Barry’s Gold Blend
Joe
I RELISH…
Foreign train travel, My son’s bedtime story, Late night singalongs, Novels, Cooking together
Foreign train travel, My son’s bedtime story, Late night singalongs, Novels, Cooking together
Ollie
I RELISH...
The Glasgow Warriors, Warm beer, A purely struck 1 iron, Our gorgeous cats, 80s music stations
The Glasgow Warriors, Warm beer, A purely struck 1 iron, Our gorgeous cats, 80s music stations
Abbie
I RELISH...
Super-Hosting, Baking, A job well-done, Family, Food beginning with Ch
Super-Hosting, Baking, A job well-done, Family, Food beginning with Ch
Kajel
I RELISH...
Cuddling my daughter, Getting lost in a book, The 90’s, Fish & Chip Fridays, The changing seasons
Cuddling my daughter, Getting lost in a book, The 90’s, Fish & Chip Fridays, The changing seasons
What we’re talking about
Is it game over for the toy industry?
With the toy industry flagging in 2018, the category saw a further slump at the end of last year, with sales dropping by 6% for the second year in a row.
What would Louis Theroux do?
As researchers, we pride ourselves on getting to know our client’s worlds and immersing ourselves in their business … having a nosey personality certainly helps! It is when moderating that us researchers are truly in our element.
