Building bridges with the machines: the future of qual
The chasm between humans and machines is rapidly growing closer at a speed that most in the insight industry don’t appreciate.
We deliver the insights needed to win and keep customers. Â
Our exciting and innovative approaches, combined with our rich cross-category experience help our clients develop strong growth strategies.
Our work brings you the results needed to win and keep customers. We blend innovative approaches with our rich cross-category experience. Our team has a deep understanding of what drives buying decisions which we bring to every project we undertake. We deliver insights with flavour.
Helping you to win new customers is our focus. We help drive successful acquisition strategies for subscription, contract or membership business models. Driven by data and insight, we specialise in the four key drivers of commercial value:
Audience understanding – to acquire new customers/subscribers
Developing and refining your offer, service, or products – to both attract new and retain current customers
Enhanced brand experiences – to increase the value of your customers
Communication development and optimisation – to ensure your messages are inspiring brand affinity
We are curious - about your business and your subscribers, and how we can help you to grow. Our inquisitive minds keeps us up to date with relevant trends in the subscription model marketplace, and in your category.
We are brave – we’re not afraid to challenge your brief in our determination to deliver the results you need. We also challenge ourselves - always ensuring our suggestions and recommendations deliver results.
And we are genuine – we will speak plain-truths – we’re motivated by our mutual success. Our clients tell us they love working with us as we’re dedicated, passionate and great to work with
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The chasm between humans and machines is rapidly growing closer at a speed that most in the insight industry don’t appreciate.
With the toy industry flagging in 2018, the category saw a further slump at the end of last year, with sales dropping by 6% for the second year in a row.
As researchers, we pride ourselves on getting to know our client’s worlds and immersing ourselves in their business … having a nosey personality certainly helps! It is when moderating that us researchers are truly in our element.
We answer all email and requests as they come in. If you have an urgent matter or would like to place an order please click the link below to give us a call.
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