Building bridges with the machines: the future of qual
The chasm between humans and machines is rapidly growing closer at a speed that most in the insight industry don’t appreciate.
We deliver the insights needed to win and keep customers. Â
Our exciting and innovative approaches, combined with our rich cross-category experience help our clients develop strong growth strategies.
Our work brings you the results needed to win and keep customers. We blend innovative approaches with our rich cross-category experience. Our team has a deep understanding of what drives buying decisions which we bring to every project we undertake. We deliver insights with flavour.
Helping you to win new customers is our focus. We help drive successful acquisition strategies for subscription, contract or membership business models. Driven by data and insight, we specialise in the four key drivers of commercial value:
Audience understanding – to acquire new customers/subscribers
Developing and refining your offer, service, or products – to both attract new and retain current customers
Enhanced brand experiences – to increase the value of your customers
Communication development and optimisation – to ensure your messages are inspiring brand affinity
Relish delivers a richer understanding of customers’ needs. Our team understands that in the future, customer retention will become an even greater priority.
Relish’s range of insight approaches helps their clients focus on building greater loyalty and engagement, increasing spend and ultimately yielding higher ARPU.
At the same time, our model and tool kit of approaches is honed to also be able to identify the levers that attract prospects to explore and engage with your brand.
Today’s purchase models / journeys are rarely static. They are increasingly complex and dynamic.
Relish’s suite of approaches identify the many routes to conversion, the factors that contribute to churn, and the factors that drive brand loyalty.
In the subscription/recurring revenue category, the purchase journey rarely has a final destination. While signing up to a brand/product/service we are constantly exposed to competitors’ offers driving a constant state of exploration …
We are curious - about your business and your subscribers, and how we can help you to grow. Our inquisitive minds keeps us up to date with relevant trends in the subscription model marketplace, and in your category.
We are brave – we’re not afraid to challenge your brief in our determination to deliver the results you need. We also challenge ourselves - always ensuring our suggestions and recommendations deliver results.
And we are genuine – we will speak plain-truths – we’re motivated by our mutual success. Our clients tell us they love working with us as we’re dedicated, passionate and great to work with
We have been talking to experts within the industry to get their views on the shifting tides of subscription services, what works, what doesn’t, and where we’re heading in the future.
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The chasm between humans and machines is rapidly growing closer at a speed that most in the insight industry don’t appreciate.
With the toy industry flagging in 2018, the category saw a further slump at the end of last year, with sales dropping by 6% for the second year in a row.
As researchers, we pride ourselves on getting to know our client’s worlds and immersing ourselves in their business … having a nosey personality certainly helps! It is when moderating that us researchers are truly in our element.
We answer all email and requests as they come in. If you have an urgent matter or would like to place an order please click the link below to give us a call.
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